Anytime the government gets involved things tend to confusing and you find yourself talking in acronyms. Well the Home Affordable Foreclosure Alternatives (HAFA) program is no different. As a Certified Distressed Property Expert (CDPE) I have access to some materials that should help cut through the acronyms and provide a better understanding of one of [...]
Property Flyer
There’s much more to a property flyer than just some pictures and a flowery description of the property. In fact it is an add and deserves all of the thought and science given to any advertisement. It is the one piece of marketing most likely to generate interest from buyers looking in your neighborhood. Our [...]
Individual Property Website
97% of the buyers in the market place begin their search online. Traditionally the buyer would have to find a real estate web site like www.JohnLScott.com, put in their searches and then scroll through the results to find your listing. By creating a website just for your house, with it’s own unique URL, buyers can [...]
Presentation, Price and Promotion
3 key factors that affect your chances of success even before the sign goes up in the yard. When you list your property for sale the agent you hire may be in the bottom 80% or the top 1% in the industry. The price is typically the same to you but the results vary dramatically. [...]
HDR Photography
If a picture is worth a thousand words, what is an average photograph saying about your home? I use High Dynamic Range (HDR) photos on all of my listings. HDR photos resolve many of the challenges presented by indoor photography and present splendid pictures of your home. I have invested heavily in the cameras, lighting, [...]
Web 2.0 Facebook fan page
Social media is currently one of the latest marketing tools being employed to help sell homes. My Web 2.0 Facebook Fan Page brings an entirely different facet to our marketing. This is based on experiential marketing. Rather than sell bedrooms, bathrooms, and square footage the Web 2.0 marketing focuses on the experience of living in [...]
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